Charles Schwab believes in the power of investing to help people achieve a better tomorrow. From the company’s founding in the early 1970s, it has been known as a challenger brand. It frequently bucks conventional Wall Street wisdom and develops a more personal relationship with its customers.

Communicating this relationship has taken many forms over the years, from “Talk to Chuck” to “Own Your Tomorrow”. People encounter and engage with those messages in many places. To further its visibility with potential customers, Schwab is taking over the title sponsorship of The Fort Worth Invitational, aka The Colonial. While Schwab is a long-time fixture in professional golf, there is no precedent for how it sponsors a single tournament. For the Fort Worth Invitational, Schwab starts with a blank page

Prizing on the PGA Tour is a little tired and certainly doesn’t feel modern and in tune with the players’ lives or off course interests. This would seem to provide an opportunity to do something exciting and fun that could generate real buzz amongst both players and fans.

What better way to bring new excitment to the tournament, while creating a moment for Schwab to talk about where they came from and what they started than this…....

The winner of the 2019 Charles Schwab Challenge will receive a beautiful, fully restored, resto-mod Schwab Challenger. Yes you read that correctly. Not a Dodge Challenger because this car won’t be stock. It will be custom built and modified for Schwab by by the legendary car builders at Pure Vision!

#SchwabChallenger